So, maybe you have an e-commerce website, I mean really - who doesn’t these days. How’s it performing? Remove yourself from all of the day-to-day “TO-DO’s” while reading this and focus on the big picture of your business and more importantly, your bottom-line.
It amazes me every time I talk to small businesses that are easily dropping $10,000 a month into Google Pay-Per-Click programs and still run websites like it’s the year 2000. Sure, these small businesses have made a lot money in the past because they got into the e-commerce game early, but as we all know, the online landscape has become extremely competitive.
Not only are you up against the online world of businesses, but now you’re up against 12-year-olds who know more about online e-commerce than a lot of companies running the sites. That’s why I’m asking entrepreneurs to really take a step back from all of the day-to-day administrative duties and put back on the “Entrepreneurial” hat that got you started in the e-commerce game to begin with. It’s time to dig deep into what’s really going on with your online e-commerce website.
There really are better and easier ways of conducting business online - seriously!
For me, grabbing the attention of e-commerce small business owners while they have their “Entrepreneurial” hat on is just as difficult as converting website visitors driven to a site that looks and functions like it’s the year 2000 into actual sales.
What really makes me sad is when I hear “My Google AdWords budget is $10,000 a month.” I’m not knocking Google AdWords at all, because it can work with the caveat of having a website that functions properly and when the AdWords campaigns are setup properly. (I recently ran into a small business owner that spends $12,350 a month on Google AdWords and has only 1 Ad created in their account driving traffic to the homepage.) This brings me to my next point.
With technology being much more accessible and easier to use, small businesses are at an advantage because these technologies are sophisticated and very affordable. The biggest bottle neck is time. Taking time to research, understand, learn, and implement the technologies available. Once this is achieved, it’s amazing how much free time is gained due to automation of manual processes that are not necessary anymore.
So, with the new year just beginning, I challenge you to wear your “Entrepreneurial” hat more and discover better ways of conducting your business online with the New Year’s resolution of gaining more free time to grow your business by taking advantage of technologies available.
Much success in 2011!